Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping services are turning to server-side tracking as a way to boost their data collection procedures. While it needs much more technical knowledge than regular GTM and might present extra expenses, it can cause better precision and even more trusted information


Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to ad blockers.

1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser privacy policies. This means that the data being sent to Google Ads, Facebook Manager and various other systems is much less exact than it needs to be.

Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety procedures. This supplies a lot more exact information and a much more total photo of individual trips across channels.

Furthermore, this kind of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal less vulnerable to fraud, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.

2. Much better control over data.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more informed marketing choices.

Standard pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and incorrect outcomes. Server-side monitoring allows companies to bypass these limitations and supply accurate, consistent information that is much less vulnerable to disturbance.

This sort of tracking also permits organizations to track conversions that occur outside of the website, like telephone call and in-store purchases. This is important since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more dependable for businesses looking for to adapt to these adjustments.

3. Much less prone to fraudulence
Server-side monitoring enables organizations to control data hauls before it reaches 3rd party endpoints, improving protection and personal privacy. This is especially vital as different browsers and systems significantly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based monitoring. Making use of server-side tracking, you can bypass these limitations and continue to track conversions that took place outside of your internet site.

Furthermore, server-side tracking allows you to capture individual data directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy offenses.

A server-side tracking system is a collection of instructions that informs your site's web server what occasions to tape. This information is then sent out to analytics devices like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other attribution analytics hand, pixel tracking is a different method that makes use of a tiny piece of code on your web page to collect information from customers.

4. Simpler to apply
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing web internet browser constraints. This implies that information collected by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this approach is that it minimizes the extent of data monitoring and gives organizations extra control over transmission, making it generally a lot more reputable. Consequently, it's much less prone to data obstacles caused by things like a damaged link or an active advertisement blocker being mounted.

With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. Moreover, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.