Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping organizations are turning to server-side tracking as a way to improve their data collection processes. While it requires much more technical knowledge than routine GTM and might present extra expenses, it can bring about better precision and even more reliable data


Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to set up and less prone to ad blockers.

1. Much more precise information
The typical approach of tracking conversions on a website, utilizing pixels, is having problem with altering internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.

Server-side monitoring is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by ad blockers or various other security measures. This provides more accurate data and a more complete picture of user journeys throughout networks.

On top of that, this sort of monitoring permits organizations to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various data regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for fraudulent actors to manipulate the system by modifying the postback link.

2. Better control over data.
Server-side tracking permits organizations to accumulate and enhance data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more enlightened advertising decisions.

Conventional pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables businesses to bypass these constraints and supply precise, consistent information that is much less vulnerable to interference.

This sort of monitoring likewise allows organizations to track conversions that occur outside of the site, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adjust to these modifications.

3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, boosting protection and personal privacy. This is especially vital as different browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie information and will not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.

Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.

A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also made use of to trigger event-based advertisements, such as retargeting. performance marketing software In contrast, pixel tracking is a different technique that makes use of a small item of code on your webpage to gather information from individuals.

4. Less complicated to execute
Server-side monitoring is a data collection procedure that takes place on the site's very own server, bypassing internet browser restrictions. This suggests that data gathered by the website/app is first sent to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this technique is that it decreases the range of information administration and offers organizations much more control over transmission, making it usually much more trustworthy. As a result, it's less vulnerable to data difficulties brought on by things like a damaged link or an active advertisement blocker being mounted.

With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy laws such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.